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ISSUE №08 · BEAUTY
The Turning Season — A Korean Woman's Skin Prescription
Apr 27, 2026
When the season turns, Korean women don't change their products. They change the routine.
One of the things people who have lived in Korea remember most vividly is the turning of the seasons. In spring and autumn, across that short stretch when the season shifts, Korea's air changes fast. Humidity drops, the texture of the wind alters, and the skin is the first to feel it.
At this point, foreign visitors tend to do one thing: buy new products for the changing season. A richer cream, a stronger essence. But what Korean women actually do when the season turns is a little different. Before they change their products, they change their routine.
What does that mean? It means that even while using the very same cosmetics, they adjust the way they use them — the order, the frequency, the amount — to match the season.
A few concrete examples.
They increase the number of layers. The toner layering discussed in Issue 3 gains one more layer in the turning season. Not a new toner — just one more pass of the toner they always use.
They wipe away less. In a dry season, they reduce the share of harsh wipe-off cleansing and shift toward gently dissolving methods instead.
They put the weight on night. Skin recovers while you sleep. In the turning season, they keep the morning routine light and spend more time on the evening one.
Here is the line worth carrying with you. When the season turns, a Korean woman changes the habits of her hands rather than restocking her vanity. A great deal of seasonal trouble comes not from lacking products, but from carrying a summer routine straight into autumn.
This is the thinking that runs beneath Korean skincare — that skin is not fixed but moves with the seasons, and that care is the act of keeping step with that movement. You could see it as the philosophy of "care" from Issue 1, expanded into the rhythm of a year.
The sense is useful for travellers too. Depending on the season you visit Korea, the same skin needs different things. Care received in a dry turning season and care received in a humid summer differ in intensity and aftercare, even under the same name.
KLIZEN reads that seasonal difference along with everything else. Taking the air of the season you arrive in as a given, we guide which care to receive and which routine to hold it within. Good skin comes not from good products, but from a rhythm that matches the season.
— Chris Seungjae Choi